Bibliography for ACA Domain 5: Outreach, Advocacy, and Promotion [from http://library.wustl.edu/units/spec/archives/ACA/archread2010schedule.html%5D
*Finch, Elsie Freeman. Advocating Archives: An Introduction to Public Relations or Archivists, Metuchen, NJ: The Society of American Archivists and Scarecrow Press, Inc., 1994.
*Chapter 11. Ellis, Judith, editor. Keeping Archives, 2nd Edition. Port Melbourne: D. W. Thorpe and Society of Australian Archivists, 1993.
*Chapter 8, Daniels, Maygene and Timothy Walch, editors. A Modern Archives Reader, Washington: National Archives and Records Administration, 1984.
ADDED 2010: Kalfatovic, Martin. Creating a Winning Online Exhibition: A Guide for Libraries, Archives and Museums, Chicago : American Library Association, 2002.
To the above list, I would add Mark A. Greene’s inaugural address as SAA president, “The Power of Archives: Archivists’ Values and Value in the Postmodern Age,” The American Archivist 72.1 (Spring/Summer 2009): 17-41.